Hair color trends 2025: What to wear this winter?

Are you ready to refresh your look for the new season? This winter, it’s all about soft textures, warm tones, and a luxurious shine. Our Keune hair experts present the key looks for winter 2025/2026: Golden Honey Glow and Lacquered Cherry.

Fashion is moving toward quiet luxury — understated elegance with a focus on quality and authenticity. Hair color follows this direction: soft transitions, natural depth, and radiant shine. Think of milky browns, clay beige, dusty coral, plum, and blush gold.

Colors are balanced and multi-dimensional, resulting in salon-worthy shades that look effortless yet sophisticated.

• Brown is the new black: rich chocolate and copper tones define the season.

• Runway influences like lace, faux fur, and tailored details are reflected in hair through soft lines and refined nuances.

A sophisticated, caramel-infused blonde that radiates warmth and shine. Golden Honey Glow gives your hair depth and a natural, sunlit finish. Perfectly in tune with the quiet luxury trend.

Who is it for?

• Ideal for natural blondes or dark blondes who want more dimension and a warm undertone.

• Anyone who loves a soft halo of light around the face and in the lengths, without harsh contrasts.

A rich crimson-red shade with mirror-like shine: modern, chic, and eye-catching. Choose a subtle touch or go all-in with a full-color look.

Who is it for?

• Brunettes or redheads who want more intensity without losing sophistication.

• Perfect for cool to neutral undertones when balanced with depth and reflective shine.

Not sure whether a warm (honey, caramel) or cool (cherry red, plum) tone fits you best? Start by determining your skin’s undertone to discover which hair color fits best.

• Warm: golden or yellow hue - warm blonde, caramel, honey shades.

• Cool: pink or bluish hue - cool reds, deep cherry, plum.

• Neutral: you can wear both, choose based on your eye color and the intensity you prefer.

Discover your match

Book a personalized color consultation at a Keune salon. Together with your colorist, you’ll find the perfect shade, technique, and finish to make your complexion glow.

• For all colored hair: Keune Care Color Brillianz – gentle cleansing, protects color brightness.

• For blond or lightened hair: Keune Care Blonde Savior – strengthens and repairs.

• For cool blonde or gray hair: Keune Care Silver Savior – neutralizes yellow tones and keeps color clear.

Dry air and temperature changes can dehydrate your hair. Treat it weekly with a nourishing mask.

• Apply a mask 1–2 times per week (like Color Brillianz Mask or Blonde Savior Mask) to mid-lengths and ends. Leave on for 5–10 minutes and rinse well.

• Use a leave-in conditioner daily for softness and protection, such as Blonde Savior Leave-in or Color Brillianz Protect Spray.

• Revive Balm (between color appointments): restores shine and softness.

• Bond Fusion Phase 3 (once a week): strengthens internal hair structure for longer-lasting color brilliance.

Heat styling can fade color faster. Always use a heat protectant spray before blow-drying, curling, or straightening your hair.

Schedule a touch-up every 6–8 weeks to maintain shine, depth, and a freshly colored look.

Want more practical tips? Also read: How to maintain your hair color

Golden Honey Glow. Thanks to its soft transitions, the regrowth is subtle and grows out naturally.

Absolutely. Using techniques like focal lightening and root stretching, your colorist can create a soft blend at the roots with glowing warmth through the lengths. Ask your Keune salon for personalized advice.