Vegan hair products

Vegan hair care and coloring

So Pure

Professional care for balanced, healthy-looking hair

As a family company, we carefully consider how we develop our products and packaging. So Pure combines vegan formulas with a refillable packaging system. The range includes concentrated shampoos and conditioners, with refill pouches that use 57% less plastic per mL than the former 250 mL So Pure bottles.

The So Pure line took first place at the Dutch Beauty Awards 2023-2024 in the "Green Hair Care" category.

The So Pure hair care products are...

Vegan
Gluten-Free
Silicone-Free
Sulfate-Free*
No Artificial Dyes**
Concentrated***
Available with refill pouches

Our So Pure refill pouches use 57% less plastic per mL than the former 250 mL So Pure bottles.****

*Shampoo only

**With the exception of Cool

***Shampoo and conditioner only

****57% less plastic per mL based on the approved comparison with the former 250 mL So Pure bottles.

Vegan hair care

Keune So Pure's hair care products contain active plant-based ingredients with pleasant fragrances. They are designed to provide a relaxing care experience and are suitable for sensitive scalps. The range features vegan formulas and refillable packaging.

Our So Pure refill pouches use 57% less plastic per mL than the former 250 mL So Pure bottles.*

*Based on the approved comparison with the former 250 mL So Pure bottles.

Vegan hair color

Keune So Pure also offers vegan professional hair color that is ammonia-free. A gentle and effective way to color and lighten hair with beautiful shades. Keune So Pure hair color offers up to 100% gray coverage and long-lasting colors. The mild and effective formula also contains coconut-based phytokeratin so that colors do not stain the scalp.