Our sustainability strategy and ambitions
Keune is 100% cruelty-free
Keune is a 100% cruelty-free company. We never test our products and ingredients on animals. Fortunately, in the European Union this is already banned by law, and we can assure you that we also do not perform or commission tests on animals for our products or ingredients anywhere else in the world.
Keune supports a vegan lifestyle, and therefore we included several vegan hair products in our assortment. For example, our So Pure line is 100% vegan.