So Pure
Maximum hair results. Minimum planet impact.
Shop nowHow to use
Pick your hair solution and product size. Cool, Restore, Polish, or Clarify. Shampoo or conditioner. Refillable bottles come in 400ml or 1000ml sizes.
Please note: these are empty when you buy them, so don’t forget your refill pouch containing the actual product!
1. Peel the sticker off your refill pouch.You can label the contents of your refillable bottle with a handy sticker. Gently peel it off the refill pouch.
2. Place the sticker on your refillable bottle.Place the sticker on the cap of your refillable bottle so you can see what it contains at a glance. Fill up your bottle and you’re good to go.
The 4 pillars
Buy a refillable shampoo or conditioner bottle once, then switch to refill pouches. You’ll use less plastic* without even having to think about it.
RepurposedSo Pure product formulas are based on sugar beet waste. Using what’s already there doesn’t just reduce waste, but sugar beet also has a beautifying, nourishing effect on hair. Talk about a win-win.
ConcentratedConcentrated shampoos and conditioners. Use less, get more? With these products: absolutely.
*57% less plastic per mL based on six 400mL pouches, compared to former 250mL So Pure bottles.